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Mini Brand Sprint

A bite-sized starter brand, ready in 7–10 days! Perfect for solopreneurs ready to launch or established businesses looking to refresh an outdated logo.

Who is a Mini Brand for?

I don’t recommend Mini Brands for everyone. To create a brand that audiences truly connect with, you need more than just a name... you need a voice, a strategy, market research, competitive analysis, and more. 

However Mini Brand Sprints are perfect for individuals and businesses that already have a clear vision for their brand and are ready to dive into creation. 

Thanks Chuck only books 4 Mini Brand Sprints a month, so don't wait! If this sounds like the right fit for you, submit your application now to secure your spot before they fill up. 

Investment : $1600 USD 

Payment Plans : Yes! 

Ready in 7 to 10 business days! 

  • You have a tight budget
    I get it - we've all been there. There's no shame in starting where you are and working your way up... in fact, I encourage it! 

     

  • You're a new business
    and you need something that looks good (fast). You also need something that can grow with you. Later, once you know the ins and outs of your business, you might choose to reinvest in a full brand identity.

     

  • You're an established business
    with a brand strategy... but you have an outdated design (maybe you made it in Canva or ChatGPT... and you're not proud to send people to your site or hand out those business cards with that logo.

    You know what you want, now you just need an experienced designer to bring it to life in a way you’ll actually love.

    The only potential downside is that this Mini Brand Sprint includes fewer deliverables than my more holistic Brand Design package(s). If that works for you, great! You can always add on design elements later. And if you’re unsure, I’m always here to talk through your questions and options.

Mini Brand Sprint deliverables :

With this 7 to 10 day package, you get exactly what you need to kick off your new business right. Or, alternatively, align your established business goals and strategy with your overall look to create a truly cohesive brand. 

Get ready to show up confidently and stop faking it 'till you make it! Here's what you'll receive with my Mini Brand Sprint package 

  • A custom primary logo
    A custom wordmark logo based on your vision, direction, and the branding questionnaire you'll submit once you've been officially accepted to the program

     

  • A custom icon / monogram 
    This is a condensed version of your primary wordmark logo. These are for use in smaller places like business cards or as social profile photos.

     

  • A color palette
    A set of on-brand colors that will support brand recognition and consistency across all of your platforms.

  • Custom font set  
    A font bundle that helps craft and support your vibe perfectly.
     

  • A quick reference brand guide sheet
    This is a one-page brand reference that visually presents all of your assets in one place. You’ll have quick access to your brand colors (with hex, CMYK, and RGB codes), your full logo suite (plus the dos and don’ts for using them), and your font pairings, just in case you forget the names. It happens!

The process

Step 01 : Apply!

I only take on 4 Mini Brand clients each month, so be sure to get your application in early. Don't worry - it's only a couple questions!

Step 04 : Design

Now it's my turn - designing your logo and creating something you'll truly love! Along the way, I might send over a few options (like fonts) for your thumbs-up.

Step 02 : Discovery call

Once you’re on the books, we’ll lock in a 30-minute virtual meet-and-greet.

Think of it as your brand’s welcome party; a chance for us to connect face-to-face, swap ideas, and answer any questions you have. Then, it’s on to Step 3 and the real magic begins.

Step 05 : Refinement

Since this is a Mini Brand, you’ll have one round of revisions included. That means 2 to 3 hours of edits or tweaks, and trust me, we can get a lot done in that time!

If you decide on bigger changes (like new colors, fonts, a full layout shift), those will be billed at $150 an hour. But don’t worry, we’ll always talk it through first so there are no surprises.

Step 03 : Questionnaire

Right after our Discovery call, you'll receive a brief  to help me lock in your brand’s vibe. You’ll also share image inspiration, either by sending references or linking me to a Pinterest board. This is where your vision starts taking shape.

Step 06 : Delivery!

Once you give the final thumbs-up, I’ll package everything up and send it your way! You’ll get all the working files, your fonts (or links to download them), and your Reference Sheet... everything you need to start showing off your new brand with confidence. 

If you decide to add on services like web, print, or social assets, we’ll move on to those next, building out your brand even further.

Mini Brand Sprint Deliverables

  Kickoff discovery session

  One round of revision on the first draft

  Primary logo 

  Accompanying Icon or Monogram 

  Custom color palette 

  Typography : font pairing to fit your vibe

  Brand style reference guide - one sheet

Timeline : 7 to 10 days!

Don't wait, there are only 4 spots each month. Claim yours and let’s start building your brand!

FAQs

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