Humble & Fume

Humle & Fume is Canada's largest reseller of cannabis accessories. The company expanded from a single, one-man-owned headshop in rural Brandon Manitoba to a multi national institution in no time at all. The goal of this complete rebrand was for the company to reposition itself from a small town shop to a government-compliant company.

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This process was incredibly enlightening and taught me countless new things. H&F was truly an innovator and had many companies following in their footsteps. The overarching guiding principles of this brand were corporate, but BOLD. Take a look below to see the finished product: