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Mindful Home Interiors

Interior Designer / SMB   |   Duration: 6.5 weeks   |   Includes : Light Branding, Website Design, UX Research, UX/UI Design


UX/UI Design:

  • Competitive analysis

  • Personas

  • User journey

  • Site map

  • Low-fidelity wireframes

  • High-fidelity mockups and prototypes

  • Design system 


Brand Design:

  • Logo redesign / refresh

  • Copy and tone editing

  • Color pallet upgrade

  • Font identification and proposals

The ask

The end goal for Mindful Home Interiors included increasing organic foot traffic and updating their overall visual appeal in order to catch potential client's eyes. The main concern was that the brand and site were not standing out enough in the marketplace, and weren't conveying the core of Latoya's offerings - or her personality! 

The problem

Potential clients for local interior designers are looking for someone friendly, reliable, and most importantly someone who can work with their budget. In MHI's original site layout, there were confusing accessibility issues with text and info overlapping, and there were far too many CTAs pointing to different pages. Overall, the site read as a bit confusing as a user, and that translates into feelings of unease at the thought of hiring MHI for a pricey interior redo.

The goal

​Create a well designed, accessible site for MHI that will put it leagues ahead of the competition – allowing the company to stand out, appear much more established, and attract more clients.

We added CTAs pointing to the services page at every opportunity, in order to let each user know there are tiers to MHI's services - and calming spaces shouldn't be an unaffordable luxury! 


My research centered around both direct and indirect competition, in order to understand how similar businesses are laying out their services and forms. Locally, many interior design firms focus on corporate clients - meaning Mindful Home Interiors definitely could own a niche market by catering to individuals / families. Additionally, competitor copy seemed to convey a knowledgable and professional tone, which was worked into MHI's new voice as well as an air of friendly helpfulness. 

Design considerations

  • Ease of readability / accessibility

  • Clean, bright layouts with touches of earth tones convey the core of MHI's biophillic / calming design principles

  • Include contrast for accessibility

  • Utilize appropriate typography to represent a firm grasp of knowledge, while remaining organic and friendly

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