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Mindful Home Interiors

Client: Small Business  |   Duration: 6.5 weeks   |   Web Designer, UX Researcher, UX/UI Designer, Logo Design

Mindful Home Interiors is Latoya Toller's holistic approach to helping individuals and families create holistic spaces that cater to their mental and physical wellbeing. 

This site redesign focused on implementing SEO best practices and updating the site's framework to facilitate new clientele and boost organic traffic. Toller focuses on biophilic design, and we needed to make sure that natural approach was clear in the overall refresh of the brand. In addition to the site overhaul, we also workshopped the copy and tone for each page, ironed out her exact service offerings (so customers get a clear picture from the get-go), and updated the original hand-made logo.

Responsibilities

UX/UI Design:

  • Competitive analysis

  • Personas

  • User journey

  • Site map

  • Low-fidelity wireframes

  • High-fidelity mockups and prototypes

  • Design system 

 

Brand Design:

  • Logo redesign / refresh

  • Copy and tone editing

  • Color pallet upgrade

  • Font identification and proposals

The ask

The end goal for Mindful Home Interiors included increasing organic foot traffic and updating their overall visual appeal in order to catch potential client's eyes. The main concern was that the brand and site were not standing out enough in the marketplace, and weren't conveying the core of Latoya's offerings - or her personality! 

The problem

Potential clients for local interior designers are looking for someone friendly, reliable, and most importantly someone who can work with their budget. In MHI's original site layout, there were confusing accessibility issues with text and info overlapping, and there were far too many CTAs pointing to different pages. Overall, the site read as a bit confusing as a user, and that translates into feelings of unease at the thought of hiring MHI for a pricey interior redo.

The goal

​Create a well designed, accessible site for MHI that will put it leagues ahead of the competition – allowing the company to stand out, appear much more established, and attract more clients.

We added CTAs pointing to the services page at every opportunity, in order to let each user know there are tiers to MHI's services - and calming spaces shouldn't be an unaffordable luxury! 

Research

My research centered around both direct and indirect competition, in order to understand how similar businesses are laying out their services and forms. Locally, many interior design firms focus on corporate clients - meaning Mindful Home Interiors definitely could own a niche market by catering to individuals / families. Additionally, competitor copy seemed to convey a knowledgable and professional tone, which was worked into MHI's new voice as well as an air of friendly helpfulness. 

Design considerations

  • Ease of readability / accessibility

  • Clean, bright layouts with touches of earth tones convey the core of MHI's biophillic / calming design principles

  • Include contrast for accessibility

  • Utilize appropriate typography to represent a firm grasp of knowledge, while remaining organic and friendly

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