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Honest Billing Solutions

Client: Small Business  |   Duration: 5 weeks   |   Web Designer, UX Researcher, UX Designer, UI Designer, Visual Designer

Honest Billing Solutions assists clients with medical claims and billing, ensuring that they can follow their claims and cash flow with timely payment posting and bank deposit verification.

 

​There are 3 owners of the Honest Billing Solutions business, each with differing opinions on the site and the overall design. The main concern was that the site was not competitive enough to stand out in the marketplace. To make this project a success, I needed to take into account all opinions equally and back up my proposal(s) with thorough research and data. 

HBS - Project Tile.png

Responsibilities

UX/UI Design:

  • Competitive analysis

  • Personas

  • User journey

  • Site map

  • Low-fidelity wireframes

  • High-fidelity mockups and prototypes

  • Design system 

The ask

​There are 3 owners of the Honest Billing Solutions business, each with differing opinions on the site and the overall design. The main concern was that the site was not competitive enough to stand out in the marketplace. To make this project a success, I needed to take into account all opinions equally and back up my proposal(s) with thorough research and data. 

The problem

Users need to find a reliable company to help them with day-to-day medical billing needs; they want a trustworthy partner and to get the information they need easily.
 
Honest Billing Solutions founders need a cohesive design that incorporates the current copy and logo into a modern site that is highly competitive in the marketplace.

The goal

​Create a well designed, accessible site for HBS that will put it leagues ahead of the competition – allowing the company to stand out, look much more established, and attract more customers; have multiple opportunities throughout the site to direct the user to the form page

Research

My research centered around both direct and indirect competition, in order to understand how similar businesses are laying out their services and forms. From the many businesses I’d found, I learned that we needed to keep things minimal, bright, and visually clean.

Design considerations

  • Ease of readability

  • Clean, bright layouts are associated with cleanliness and ability

  • Include considerable contrast for accessibility

  • Utilize appropriate typography to represent the profession and add visual interest

Painpoins and solutions chart for humble billing solutions website redesign
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