Brand ≠ Logo
Branding : Strategy
If you're just getting started and feel lost or stuck - this is a great place to begin! Brand strategy includes assistance from the ground up:
Research
During the research stage, we'll dig deep and really find the heart of what makes your business tick. This includes auditing both the brand as-is and your top competitors.
Strategy
Let's get down to the nitty-gritty and discover your target audience. We'll discuss positioning and strategies to keep you competetive.
Tone
Once we've nailed down the framework, we can identify your Brand's tone. It's imparative that your mesasginf is authentic to you, and stays consistent.
Branding : Visual Identity
Do you need a brand refresh? Or maybe you're just getting started and need to build your identity from the ground up... either way, let's go!
Logo(s)
If you're offered one logo from a designer, RUN. You don't need just a logo... you need a suite. one that is adaptive and evergreen. Work with me and you'll get an entire set of logos to use anywhere you can think of.
Guidelines
Once everything has been approved, we'll move everything into a comprehensive Guidebook. This will be your complete roadmap to your brand, including your logos, fonts, colors, tone, and more!
Touchpoints
With a finalized brand, we can move on to touchpoints: those are anything that your audience comes in contact with. Tyoically this can include a website, social posts, brochures, shirts... anything you can think of!
Website Design
Whether you're looking for a website refresh, a new website entirely, or a website as a part of a Branding package through me... I've got you covered. I specialize in websites created with Wix, however I have ample experience in these platforms: Squarespace, Weebly, Webflow, and Wordpress.
Content Outlining
Whether it's your pre-determined content or copy I assist in writing, to kick off site designs, I like to create simple outline-style documents as an overview of the content we'll use on the site. Upon approval, we'll move to the next step.
Mockups
I'll create a high fidelity, realized mockup of your site layout. This will be the roadmap for the final design. We'll have communicative and in depth review processes.
Launch
Once the mockups are done, I'll design the site in the platform of your choice with reviews. Finally, we'll launch your site! You'll have a mobile friendly, sleek website to share.
Graphic Design
If you're in the market for graphic design services rather than Branding or Site design, you're in luck! with my decade (+) in the design field, I've had my hands on almost anything you can think of. Reach out to talk about the items you're looking for and I'll create a custom plan for you. Here's 3 of the most requested items I receive:
Documents
eBooks, product catalogs, guides, pitch decks, and more. If you have a document or book you need laid out for web or print, I've got your back.
Banners
Social banners, Google Ads, PPC ads... I've done them all. You're in good hands. Let's talk strategy and get you a suite of banners to help drive in traffic and increase conversion rates.
Illustration
From illustrations to collages, I've had a lot of experience... and fun! They can be real works of art. Reach out to see if our styles are a match; I'd love to work with you to create something unique.
Not exactly sure what you're looking for?
Reach out anyhow! We can book a quick, 30 minute sync to discuss your needs and come up with a plan! Or, maybe we just talk about our pets... or tacos... look, there's a lot of things we can talk about, and I'm here for all of it.
Retainer Services
Not a small business? Maybe you're a startup or corp that needs a designer on retainer. No problem; I've contracted retainer agreements for 50-person start ups all the way up to multi-national corporations. Those companies can be provided upon request.
Campaigns
Multi-layered, cohesive and on-brand campaign designs from brief to execution.
Events / Tradeshows
Including concepting/theme, full booth design, print materials, swag design, etc.
Fractinal Design(er)
Maybe you're looking to hire a Fractional Art Director, Creative Director, or Senior level designer. Let's talk.