Duane Dufault

Simple brand guidelines for a consistent tone

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SellingSaas did not have a guideline established upon the project commencement - so as a quick freebie I decided to lay out the colours and typefaces I noticed being consistently used in an easy to reference guide-page. I also felt that to create a more dynamic brand, we needed to add a contrasting colour to the blue and grey hues I was seeing - what better contrast to blue than yellow? I sprinkled in this secondary colour throughout the eBook and ads for pops of fun and visual intrigue.